Outcome-led packages, built in layers
ProDesignDev packages mirror how serious businesses buy web work: clear tiers, optional add-ons, and predictable care after launch. Each engagement covers design, build, SEO foundations, analytics setup, and launch hardening.
Three paths, each tuned for speed, mobile polish, search readiness, and conversion. Every tier includes performance instrumentation so we can prove lift, not guess it.
3
Clear build tiers
5
Delivery pillars
1 to 2
Weeks typical launch
99.9%
Managed uptime target
Three paths
Where teams usually start
Same engineering discipline at every level, the difference is how many pages you need, how complex the integrations are, and how many delivery pillars we instrument deeply before and after launch.
01 · Startup
First credible site
A focused landing page for businesses that need to look legitimate quickly, mobile-ready, secure, and built to turn visitors into leads.
- One core page with clear conversion path
- Brand-matched design and basic analytics
- Post-launch support window included
02 · Professional
Growing teams
A fuller multi-page site with reusable sections, stronger search foundations, and room for store or booking flows as you scale.
- Up to five pages with shared design system
- SEO structure and conversion tooling
- Extended post-launch support
03 · Custom
Complex scope
For advanced builds, integrations, custom features, guaranteed performance targets, and ongoing partnership when you need a team embedded long-term.
- Unlimited pages within agreed scope
- Full pillar coverage on the matrix below
- Hosting, care, and priority support options
Coverage matrix
Depth by solution tier
Each blue bar shows how deeply we instrument a pillar at that tier. Startup covers handoff; Professional stacks through mobile performance; Custom runs the full five.
Rows read top to bottom by business impact (conversion paths at top, handoff at base). Startup covers one pillar from the bottom (easy updates). Professional stacks three pillars through fast mobile performance. Custom runs the full five, including advanced conversion and search work.
Delivery pillars
What compounds as scope grows
These five threads run through every engagement. The matrix above shows how deeply each tier instruments them, we do not treat any pillar as an afterthought.
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01
Calls, bookings & sales paths
Conversion paths, proof density, and CTAs tuned to how your buyers decide, not generic templates pasted onto your industry.
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02
Findable on Google
Titles, structure, schema, and technical SEO foundations that compound as you publish more content over time.
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03
Fast on mobile
Load budgets, edge delivery, and regression checks so performance holds after launch, not just on demo day.
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04
Accessible to all visitors
Semantic structure, contrast, and keyboard paths, credibility for every visitor, including buyers who rely on assistive tech.
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05
Easy for your team to update
Reusable sections, clear documentation, and optional care plans so marketing is not blocked on a developer for every copy change.
Full system
Capabilities under one domain
Design, build, optimize, and maintain, one continuous surface aligned to how users and algorithms behave.
What we handle from first draft to ongoing care
How our work compounds: design and messaging that fits your business, clean development, speed you can feel on a phone, search foundations, and reliable hosting, one team from first draft through life after launch.
How it works
From discovery to launch
When you hire us, you get a straight path from discovery to launch: we learn your business, map your pages, design and build, then test before go-live.
We measure speed, fix layout shifts, and set up analytics so you can see what is working. Every deploy gets checked so performance does not slip after launch.
Each phase ends with visible artifacts and sign-off, a linear, accountable flow you can follow.
Selected outcome snapshots, each row pairs context with a different micro-visual.
Northwind Analytics
B2B SaaSFunnel stages clearing faster after IA rework
+38% demo requests in 90 days
Lumen Health
HealthcareStable perceived performance on mobile
Sub-2s LCP on mobile
Harbor Retail
E-commerceWeekly release cadence, each step is a ship window
Checkout completion up 22%
Atlas Legal
ProfessionalShare of branded search won back post-IA
Organic sessions +41% YoY
Pipeline funnel
From visit to qualified handoff
Three stages, three widths: every step sheds noise so sales only sees conversations that already cleared technical, narrative, and UX gates, not raw traffic.
1 · Top bar , reach
All meaningful sessions, paid, organic, partner, and direct. At this width we care about landing truth: message match, above-the-fold clarity, and Core Web Vitals so curiosity is not lost to friction before anyone scrolls.
2 · Middle bar , intent
Visitors who engage with proof, comparisons, case studies, docs, demos, or calculators. The bar narrows because we enforce structured journeys: fewer exit ramps, stronger evidence placement, and instrumentation so we know which assets actually move people forward.
3 · Bottom bar , handoff
Qualified conversations only, form or calendar events that include context sales needs (role, timeline, problem statement). This is the smallest bar on purpose: it is the slice that is ready for AE follow-up, not every click. Tightening here is how marketing stops flooding the pipe with noise.
Stage flow
Five phases you can follow
Each phase ends with visible artifacts and sign-off. Hover any step to see what happens inside, not a black-box agency process.
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01
Discovery
Goals & guardrails
We align on who the site is for, what “winning” looks like in numbers, and what constraints (brand, compliance, timeline, stack) are non-negotiable, before any layout work begins.
Workshops and async intake capture ICPs, objections, proof assets, and channel reality so the experience we design maps to how buyers actually decide, not a generic sitemap exercise.
You leave discovery with written success metrics, a prioritized narrative spine, and a shared definition of done so later phases stay fast and defensible.
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02
Strategy
IA & technical map
We translate discovery into a concrete plan: information architecture, primary journeys, and the technical approach (CMS, components, integrations, analytics) that will carry the story at speed.
Conversion and performance are first-class here, URL strategy, schema, CWV budgets, and measurement hooks are specified alongside UX so engineering is never guessing intent.
Deliverables typically include a scoped backlog, page-level acceptance notes, and a rollout map so design and build stay parallel instead of serial bottlenecks.
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03
Design
System & stress-tests
We ship a high-fidelity system, not isolated mockups, so stakeholders see real responsive states, motion where it earns its keep, and content density that reflects production reality.
Long headlines, tables, comparison layouts, and proof modules are stress-tested early so the build phase is not where layout debt is discovered.
Accessibility, hierarchy, and CTA clarity are reviewed against the metrics from discovery so design sign-off is tied to outcomes, not taste.
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04
Development
Build to KPIs
Implementation follows the system: semantic structure, performant assets, and patterns that stay maintainable after launch, no one-off hacks that break the next release.
Reviews are anchored to your KPIs (LCP, INP, CLS, conversion paths, and accessibility) with staging links and checklists so approvals are fast and traceable.
We integrate analytics, forms, and third-party tools with event naming you can defend in reporting, not vanity pageviews.
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05
Launch
Ship & handoff
Launch is treated like a product cutover: hardened hosting, TLS, caching, redirects, and smoke-tested critical paths before traffic shifts, so you are not debugging under fire.
Analytics validation, search console sanity checks, and rollback notes are packaged with the deploy so marketing and RevOps see continuity, not a black box.
Handoff includes documentation, component references, and optional retainer lanes if you want us to stay close for performance, SEO hygiene, and iterative GTM updates after go-live.
Next step
Ready to match a package to your goals?
Tell us where you are today, we will recommend the right scope, timeline, and care plan.