Web delivery · outcomes to launch

Outcome-led packages

ProDesignDev pricing mirrors how product-led companies buy software: clear packaging, optional upgrades, and operational add-ons. Project fees fund the initial experience system—information architecture, narrative design, UI engineering, analytics instrumentation, and launch hardening. After go-live, our hosting & maintenance retainers keep your public surface area as disciplined as your product roadmap, with predictable revision capacity for marketing sprints, compliance edits, and performance guardrails.

Three clear paths—each tuned for speed, SEO readiness, mobile polish, and conversion focus. Every tier includes performance instrumentation so we can prove lift, not guess it.

Coverage matrix

Depth by solution tier

Heat intensity = how deeply we instrument each pillar. Same legend across every cell—no duplicated bar charts, just a clear read on where rigor compounds.

Startup Professional Custom CRO systems

SEO foundations

LCP & speed

Accessibility

DX & handoff

Rows read top to bottom by impact (CRO at top, DX & handoff at base). Startup covers one pillar from the bottom (DX & handoff). Professional stacks three pillars up through LCP & speed. Custom runs the full five to CRO systems.

Full system

Capabilities under one domain

Design, build, optimize, and maintain—one continuous surface aligned to how users and algorithms behave.

Integrated depth across each stage

Web Design Development Performance SEO Foundations Hosting & Maintenance

One domain, one operating picture: the line traces how surface design, implementation rigor, speed, discoverability, and live operations compound—each vertical marker is a pillar we ship against, not a silo you chase across vendors.

Process

From discovery to launch

For SaaS go-to-market teams, the website is a product surface: trials, demos, pricing pages, security pages, integrations directories, and changelog narratives all need to load instantly and read with product credibility. These live snapshots mirror how we compress LCP, tighten interaction latency (INP), and stabilize CLS—then tie improvements to acquisition and expansion metrics your RevOps team already tracks.

We benchmark against B2B buyer expectations: mobile-first field data, edge-cached assets, consent-aware analytics, and schema that feeds both search and sales enablement. The motion you see is decorative but honest to our workflow—continuous profiling, regression checks on every deploy, and dashboards your stakeholders can read without a performance engineering degree.

A linear, accountable flow—no black boxes, no surprise scope. Each phase ends with visible artifacts and sign-off.

Selected outcome snapshots—each card uses a different micro-visual so proof reads like a gallery, not the same sparkline repeated.

Northwind Analytics

B2B SaaS

Funnel stages clearing faster after IA rework

+38% demo requests in 90 days

Lumen Health

Healthcare

Stable perceived performance (soft area, no stroke)

Sub-2s LCP on mobile

Harbor Retail

E-commerce

Weekly release cadence—each block is a ship window

Checkout completion up 22%

Atlas Legal

Professional

Share of branded search won back post-IA

58%

Organic sessions +41% YoY

Pipeline funnel

From visit to qualified handoff

Three stages, three widths: every step sheds noise so sales only sees conversations that already cleared technical, narrative, and UX gates—not raw traffic.

Reach Intent Handoff

1 · Top bar — reach

All meaningful sessions—paid, organic, partner, and direct. At this width we care about landing truth: message match, above-the-fold clarity, and Core Web Vitals so curiosity is not lost to friction before anyone scrolls.

2 · Middle bar — intent

Visitors who engage with proof—pricing, comparisons, docs, demos, or calculators. The bar narrows because we enforce structured journeys: fewer exit ramps, stronger evidence placement, and instrumentation so we know which assets actually move people forward.

3 · Bottom bar — handoff

Qualified conversations only—form or calendar events that include context sales needs (role, timeline, problem statement). This is the smallest bar on purpose: it is the slice that is ready for AE follow-up, not every click. Tightening here is how marketing stops flooding the pipe with noise.

Stage flow · expand each step

Discovery Goals & guardrails

We align on who the site is for, what “winning” looks like in numbers, and what constraints (brand, compliance, timeline, stack) are non-negotiable—before any layout work begins.

Workshops and async intake capture ICPs, objections, proof assets, and channel reality so the experience we design maps to how buyers actually decide—not a generic sitemap exercise.

You leave discovery with written success metrics, a prioritized narrative spine, and a shared definition of done so later phases stay fast and defensible.
Strategy IA & technical map

We translate discovery into a concrete plan: information architecture, primary journeys, and the technical approach (CMS, components, integrations, analytics) that will carry the story at speed.

Conversion and performance are first-class here—URL strategy, schema, CWV budgets, and measurement hooks are specified alongside UX so engineering is never guessing intent.

Deliverables typically include a scoped backlog, page-level acceptance notes, and a rollout map so design and build stay parallel instead of serial bottlenecks.
Design System & stress-tests

We ship a high-fidelity system—not isolated mockups—so stakeholders see real responsive states, motion where it earns its keep, and content density that reflects production reality.

Long headlines, tables, pricing tiers, and proof modules are stress-tested early so the build phase is not where layout debt is discovered.

Accessibility, hierarchy, and CTA clarity are reviewed against the metrics from discovery so design sign-off is tied to outcomes, not taste.
Development Build to KPIs

Implementation follows the system: semantic structure, performant assets, and patterns that stay maintainable after launch—no one-off hacks that break the next release.

Reviews are anchored to your KPIs (LCP, INP, CLS, conversion paths, and accessibility) with staging links and checklists so approvals are fast and traceable.

We integrate analytics, forms, and third-party tools with event naming you can defend in reporting, not vanity pageviews.
Launch Ship & handoff

Launch is treated like a product cutover: hardened hosting, TLS, caching, redirects, and smoke-tested critical paths before traffic shifts—so you are not debugging under fire.

Analytics validation, search console sanity checks, and rollback notes are packaged with the deploy so marketing and RevOps see continuity, not a black box.

Handoff includes documentation, component references, and optional retainer lanes if you want us to stay close for performance, SEO hygiene, and iterative GTM updates after go-live.